It started with April. As a devoted pet parent and scientist, Dr. Nandkishor Bhikne (PhD, Pharma) watched his Labrador struggle, and he didn't wait for a generic supplement to show up in the market. Instead, he delved into research - spending a year analyzing herbal pharmacology, nutritional synergies, and efficacy - until he built a formula he truly trusted.
Dr. Bhikne holds a PhD in pharmaceutical sciences and brings over two decades of professional experience across herbal medicine, personal care, pet care and botany. Leveraging this unique blend of expertise, Paw + is not just another D2C brand - we manufacture our own supplements in-house, enabling tight control over ingredient sourcing, formulation quality, and testing protocols.
Daily well-being for pets is highly ignored in the pet care industry. Supplements are often reactive patches rather than preventive care. Paw + changes that: we're on a mission to make wellness an everyday ritual, not just an emergency fix. Because routine care today builds vitality tomorrow.
At Paw +, every jar reflects Dr. Bhikne's promise to April and to countless pets and owners: daily care, lasting wellness. Whether it's digestive balance, joint mobility, or skin and coat health - you'll know exactly what's inside, because we make it ourselves.
