Why Your Dog's Itchy Skin Isn’t Just Seasonal — And What to Do About It

If your dog won’t stop scratching, biting, or licking their paws, you’re not alone. Many pet parents chalk it up to changing weather or dry air. But the truth? Persistent itching is rarely just a seasonal thing.

At Paw+, we know that skin issues often start from the inside out — whether it’s food sensitivities, a leaky gut, or immune imbalances. Our Glow Up skin & coat supplement is designed to tackle these root causes with a targeted, vet-approved formula.

Let’s break down what may really be going on with your pup’s skin — and how to help them feel comfortable again.

Common Causes of Itchy Skin in Dogs

  1. Food Sensitivities
    Some dogs react to common proteins (like chicken or beef), grains, or dairy. The result? Constant itching, hot spots, or flaky skin.

  2. Gut Imbalance
    Your dog’s skin is often a reflection of their gut health. When good bacteria are low, toxins can leak into the bloodstream and trigger inflammation.

  3. Environmental Allergens
    Dust mites, grass, or even floor cleaners can irritate your dog’s skin. These external triggers make a sensitive system flare up even more.

  4. Nutritional Gaps
    Homemade diets or kibble often lack essential fatty acids, antioxidants, and skin-repairing vitamins.

  5. Flea Allergy or Fungal Infections
    Even one flea bite can trigger days of itching if your dog is sensitive. Similarly, fungal or yeast infections are common under moist skin folds or paws.

Why Glow Up Works From the Inside Out

Unlike shampoos or balms that just soothe the surface, Glow Up goes deeper:

  • Flaxseed & Pumpkin Seed: Rich in Omega 3s and Zinc to support coat health and reduce inflammation.

  • Amla & Turmeric: Natural antioxidants that strengthen the skin barrier and calm allergic responses.

  • Probiotics + Prebiotics: To reset gut health, the real starting point for many skin issues.

  • Biotin & Vitamin E: For stronger hair follicles and reduced shedding.

All this in an easy-to-feed powder format your dog will love — no pills, no fuss.

Signs Your Dog May Benefit From Glow Up:

  • Constant licking or biting at paws

  • Red patches or flaky skin

  • Dull, coarse, or thinning coat

  • Unexplained hair loss

  • Frequent ear infections

  • Increased shedding despite grooming

If any of these sound familiar, it may be time to go beyond surface-level care.

Real Talk: Not All Skin Supplements Are Created Equal

Most skin supplements only add Omega-3s and call it a day. But skin health is more complex than that. Glow Up is made for Indian dogs and diets — it combines adaptogens, antioxidants, and gut-supporting ingredients to fix the issue at the source.

And because we manufacture in-house, you get maximum freshness and potency — no stale stock, no fluff.

Final Thoughts: Don’t Wait for Itching to Get Worse

When dogs scratch, they don’t just feel discomfort — it can lead to wounds, infections, and even behaviour issues over time. Nip it in the bud with a clean, natural supplement that works internally.

Try Glow Up by Paw+ for 30 days and track the changes with our free printable wellness tracker inside every pack.

Shop Now: Glow Up - Skin & Coat Supplement for Dogs

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