Our Beginning

It started with April. As a devoted pet parent and scientist, Dr. Nandkishor Bhikne (PHD, Pharma) watched his Labrador struggle, and he didn’t wait for a generic supplement to show up in the market. Instead, he delved into research-spending a year analyzing herbal pharmacology, nutritional synergies, and efficacy-until he built a formula he truly trusted.

Who We Are

Dr. Bhikne holds a PhD in pharmaceutical sciences and brings over two decades of professional experience across herbal medicine, personal care, pet care and botany. Leveraging this unique blend of expertise, Paw + is not just another D2C brand-we manufacture our own supplements in-house, enabling tight control over ingredient sourcing, formulation quality, and testing protocols.

Our Purpose

Daily well-being for pets is highly ignored in the pet care industry. Supplements are often reactive patches rather than preventive care. Paw + changes that: we’re on a mission to make wellness an everyday ritual, not just an emergency fix. Because routine care today builds vitality tomorrow.

What Makes Paw + Stand Out

Scientifically backed formulations vetted by pet nutritionists
In-house manufacture, ensuring full transparency and safety
A focus on holistic, preventive care, not just reactive treatment
Developed from real-world experience and empathy for pets and owners

Brand Promise

At Paw +, every jar reflects Dr. Bhikne’s promise to April and to countless pets and owners: daily care, lasting wellness. Whether it’s digestive balance, joint mobility, or skin and coat health—you’ll know exactly what’s inside, because we make it ourselves.